07 / 08
NOBLE Immersive
A luxury fragrance house, told as one cinematic 3D story that unfolds as you scroll.
- Industry
- Perfume
- Type
- Immersive experience
- Year
- 2026
- Services
- Art direction, 3D experience, Web development
A concept project of our own, designed and built by SIMA to show what we can make for brands in this industry. It is not client work.
Overview
A concept for a perfume house that wants its website to feel like a fragrance campaign: the bottle is the hero, and every scroll moves the story forward.
The challenge
Perfume sells through the senses. You can’t smell it on a screen, so the site had to make people feel the depth, warmth and craft of each fragrance.
The concept
One continuous film: the bottle arrives, the brand statement appears, oud, saffron and amber gather around it, and the bottle becomes the product you can add to your bag.
Design
Dark cinematic chapters with ivory editorial sections, a champagne accent used sparingly, and bilingual typography that works equally well in Arabic and English.
Key interactions
- 01
Scroll-driven 3D story
The camera orbits the bottle as the chapters change.
- 02
Ingredient atmospheres
Choosing an ingredient changes the light, colour and particles.
- 03
360° product showroom
Drag, rotate and zoom the bottle on the product page.
On every screen
Desktop
Mobile
Technologies
- Next.js
- React Three Fiber
- GSAP ScrollTrigger
- Motion
- TypeScript
Live demo
Want something like this for your company?
Tell us what you sell. You’ll get a clear price and timeline within one business day.
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