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NASAQ
A Saudi workwear company: a new identity, a 3D shirt sewn from a real sewing pattern, and a live configurator that becomes a quote request.
- Industry
- Uniforms · B2B
- Type
- Brand website + 3D configurator
- Year
- 2026
- Services
- Brand identity, 3D experience, Web development
Client project — designed, built and launched by SIMA.
Overview
Nasaq designs and manufactures uniforms for companies across Saudi Arabia: corporate, healthcare, hospitality, industrial and more. We replaced their existing site with a bilingual experience that gives procurement teams confidence and lets them see their uniform before they order.
The challenge
Uniforms are bought by companies, not shoppers. The site had to work for a procurement manager on a laptop and an owner on a phone, Arabic first, and turn "we are interested" into a specific quote request.
The concept
The shirt is the site. A T-shirt sewn in a cloth simulation from a real sewing pattern sits in the hero and turns under the cursor, and scrolling takes the camera into the fabric, the embroidery and the hem. The same shirt becomes a configurator (colour, embroidery or print, thread and placement), and the choice fills in the quote form.
Design
Paper and ink with a single thread-gold accent, Jost and Alexandria for headlines, a new monoline «نسق» wordmark, and photography for twelve industries from aviation to education.
Before and after
What we delivered
- A new logo and visual identity: a one-stroke «نسق» wordmark with a geometric NASAQ lockup.
- A 3D T-shirt sewn in a cloth simulation from a real sewing pattern, down to the hems and stitching.
- A live configurator: colour, embroidery or print, thread and placement, feeding the quote request.
- The entire site in Arabic and English, designed right to left first.
- Twelve industries, from aviation to education, each with colour-graded photography.
- A Saudi National Day page and a site-wide banner.
In the client’s words
★★★★★
“تجربتنا مع سِمة كانت ممتازة من البداية للنهاية. كنا نبحث عن موقع يقدّم نسق بصورة مختلفة ويعكس مستوى شغلنا، وسِمة اشتغلوا معنا على كل التفاصيل من التصميم والهوية إلى التجربة التفاعلية والـ3D. أكثر شيء أعجبنا هو اهتمامهم بالتفاصيل وسرعة تجاوبهم مع ملاحظاتنا. النتيجة النهائية كانت موقعًا احترافيًا فعلًا ويشبه نسق بالشكل اللي كنا نطمح له.”
Key interactions
- 01
The hero shirt
Drag to turn; scroll to zoom into the stitching.
- 02
Studio configurator
Colour, embroidery, thread and placement, straight into a quote.
- 03
Twelve industries
Pinned horizontal scroll on desktop, swipe on mobile.
On every screen
Desktop
Mobile
Technologies
- Next.js
- React Three Fiber
- GSAP
- Tailwind CSS
- TypeScript
Live demo
Want something like this for your company?
Tell us what you sell. You’ll get a clear price and timeline within one business day.
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