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SHAGHAF CARE
A Riyadh beauty and care store: a custom design on Zid, a black-and-white campaign film on the first screen, and more than 200 products sorted into clear sections and brand pages.
- Industry
- Beauty · E-commerce
- Type
- Beauty and care store on Zid
- Year
- 2026
- Services
- Art direction, AI film, Store design
Client project — designed, built and launched by SIMA.
Overview
Shaghaf Care sells makeup, skincare and personal care in Riyadh. The owner gave us full creative freedom: he picked the order of sections he liked, and we designed the store, the campaign visuals and the product setup.
The challenge
A store with hundreds of everyday products from dozens of brands can look like a warehouse. It had to feel like a beauty brand, stay easy to shop on a phone, and keep running on Zid, where the owner already manages orders.
The concept
Skin first. The store opens on a slow black-and-white close-up, then moves to picked products, a makeup campaign, the shopping sections, and a care campaign, so every few scrolls a calm image breaks up the product rows.
Design
Ivory, black and a warm gold, with black-and-white skin close-ups and products shot on clean light backgrounds.
What we delivered
- A custom store design on Zid, in Arabic and English.
- A black-and-white campaign film for the first screen, and campaign images and video for the makeup and care sections, made with AI. The products are always real packshots.
- Every product sorted into its section: makeup, skin, hair, body, lips, kids, fragrance and deodorants.
- A page for each of more than 35 brands, with every product linked to its brand.
- The TFIT makeup range imported from the price list, with shades as options.
In the client’s words
★★★★★
“شغلهم ماشاءالله جدا جدا خرافي وشغلهم سريع و مبدعيين شكرا لكم ❤️”
Key interactions
- 01
Campaign film
A black-and-white film on the first screen sets the mood before any product.
- 02
Pick your world
Big image tiles lead straight to makeup, skin, body or fragrance.
- 03
Shop by brand
Every product sits under its brand, so regulars find their favourite fast.
On every screen
Desktop
Mobile
Technologies
- Zid
- Higgsfield
- Kling
- Python
Live demo
Want something like this for your company?
Tell us what you sell. You’ll get a clear price and timeline within one business day.
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Unofficial concept: a scroll film
